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D: How about compliance? Getting people to go into this
thing. Do people want to actually go into this thing or is it another thing to
do?
Once people get it and they try it, they love it. They swear
by it because number one the results they get. But also the feeling they get in
there. Infrared is absorbed by the human body and given off by the human body.
So people describe it as feeling like a warm hug when they go inside. And it’s
also as I described earlier, the same heat that’s reflected off beach sand so
it kind of feels like laying on the beach. There’s a very natural, inviting,
warm and cozy feeling going inside these saunas. So people absolutely love it.
They can’t wait to get in it.
I got an email from a customer a couple of weeks ago. It was
entitled “Sauna widow.” I opened it up and it said “My sauna just arrived and
my husband now doesn’t get to see me anymore unless he opens up the sauna
window to talk to me because I won’t leave it.”
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